Masters of Max: The Air Max Icons – Air Max 97


The Air Max 97 gave us full length max air! This is one of our favourite Max units of all time to this day and the 97 was the first to sport the game changing air unit. Who can forget the Silver and Gold colourways this shoe debuted with, it was big, it was bold and it was unforgettable.


The Nike Air Max 97 marked another leap forward with the first full-length Max Air unit. The groundbreaking shoe demanded an upper to match its audacious innovation. Starting with silver, the fluid design took inspiration from Tokyoʼs lightning-fast bullet trains. Reflective piping gave the Air Max 97 a look that amplified what? in the right light. The perfect shoe for a maximalist period, when more mattered in music, movies and style, it has since become an era-defining design classic.




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