A popular silhouette, but recently taking a backseat to the popular Air Max 1 and Air Max 90, the Air Max 95 has been in the hands of some fantastic designers in its lifetime. Japan’s atmos knows a thing or two about creating a sneaker design that stands out from the norm and they did just that when they created this look to the runner way back in 2003.
Created over a decade ago, atmos was just getting the chance to work on sneakers with Nike. Both this and the Air Max 1 were given their touch, each featuring similar colors. They did not mess with the familiar materials of suede and mesh, but they decided to go a completely different directions with the colors. Gone was the familiar gradient fade that the AM95 was known for, replaced by a mis-match of colors. Smolder, Khaki, white and black each represented on a side-stripe. Another fact not often noticed is that the medial side has the colors in reverse order.
Gold was the color used on the branding, specifically the all important Swoosh as well and heel and tongue logos. Viotech lacestays matched with the air unit surrounds and helped give it the nickname it shared with the Air Max 1 built at the same time. Completing the look to the runner was a tan midsole and gum outsole, both unique to this design. Although Sergio Lozano’s Air Max 95 may not be the most popular Air Max in the family, this brought both the model and atmos enough attention that lasts to this day.