If we told you that a running shoe line was based on the first line of a poem by Roman poet Juvenal, you probably wouldn’t believe me. However, when it comes to Asics, an acronym for the Latin phrase anima sana in corpore sano which translates “a sound mind in a sound body”, that is exactly how it works. But before we dig to far into the history of the brand, lets flash to the present and look at some of the current work that has come out of the brand.
For many brands, collaboration has always been a part of their style. From street graffiti and tattoo artist, to Basquiat, brands have often reached out to other creatives in order to interpret their styles in their own way. For Asics, one of their most recent and popular collaborators has been Ronnie Fieg. Once a Buyer for DavidZ in New York City, he has now opened up his own store, Kith.
Ronnie Fieg x Asics Gel Lyte III “Mint Leaf” uploaded by mikemikamitch
Back in 2011, Ronnie drew on his trips to Israel as a kid and a particular plant that his grandmother grew in her garden, Mint. It is hard to imagine that such a small plant could cause such an uproar, but that is exactly what came of the release. Probably one of his most popular collaborations to date, Ronnie took hold of a premium nubuck leather for the upper of the shoe. Why premium, well, Ronnie was very particular about the hue he wanted and was unable to achieve it with other materials. He used his favorite mesh for the toe box and collar, and used a mix of light grey and dark grey for the midsole and outsole, respectively.
As expected, #sneakerholics the world over fell in love with the shoe and the sentimental value around the design. Interestingly, the Asics Gel-Lyte III “Mint Leaf” marked one of the last release that Ronnie worked on while still at DavidZ. In a sense it marked the end of an era. From a time when a man helped build the empire of his mentor, to a time when he would start building his own. Considering all the collaboration we have seen from Ronnie since this release, things are going very well.