When it comes to sneaker collaborations with retailers, much of the hype around the release is based on the inspiration for the shoe as well as the silhouette itself. Back in 2007, Bodega introduced the world to the Reebok Pump Omni Lite “Escape Pack”. The Pump was limited to only 100 pieces and came bundled with a toothbrush, lighter, lucky rabbit’s foot, stickers, a fortune cookie, hand sanitizer, and a bottle opener; all things needed for an overnight trip. Additionally, one lucky person could win a 5-panel cap, matching t-shirt, mixtapes, and a chance to win a GOLDEN TICKET, which gave one person airfare to anywhere in the continental US. Needless to say, the limited availability and the swag associated with the release made it a hot topic in the sneaker world.
Bodega x Reebok Pump Omni Lite uploaded by Elliott.Curtis
Though much of the attention in regards to the Bodega x Reebok Pump Omni Lite was focused on the Golden Ticket, the inspiration for the release drew just as much praise from #sneakerholics. Inspired by the renegade, borderline legal, semi-dangerous, insanely cheap, revolutionary, independently run bus lines that link Boston’s Chinatown to NYC’s Chinatown, the shoes feature suede charcoal overlays and grey leather inlays. Inspired by the overnight nature of the Boston to NY trip, the Pump Omni Light was also given luminous jade accents over the plastic panels, parts of the midsole, and the “Pump” basketball. To accompany these details, Bodega also include a road map of the trip around the ankle collar, right up against the black liner. Finishing the design, we find a softer hue of Jade across the corner panels as well as over the Reebok branding, and the letters “BDGA” in red on the heel.
The Bodega x Reebok Pump Omni Lite “Escape Pack” was released in concert with the Bodega x Reebok Pump Omni Lite “Travel Pack”, which released at other retailers, but included a simplified overnight pack and didn’t come with the chance to win the Golden Ticket. The “Travel Pack” was limited as well and was only available in a total of 200 pieces. Hopefully, retailers will go back to these days and get creative like this with more collaborations.