Sneaker Spotlight: Concepts x New Balance 999 “The Kennedy”

JFK Sailing

A premier sneaker boutique located in Boston, Concepts has been known to crank out amazing collaborations with a variety brands and create highly sought after models that many #sneakerholics wish to own. In 2010 Concepts partnered up with New Balance to collaborate on the 999 model. The team at Concepts sat down to think of a great concept for this model and what they came out with was plain genius.

Concepts x New Balance 999 “The Kennedy”

Concepts x New Balance 999 “The Kennedy” uploaded by  Fellipe Canalli

Concepts x New Balance 999 “The Kennedy” uploaded by Fellipe Canalli 

Always inspired by their city and hometown, the inspiration came for this project came from late president John F. Kennedy and his great love for sailing, an activity that is very much a big part of Boston. John F. Kennedy was known to have a deep love for sailing that developed at a very young age thanks in part to his participation in various competitions. He would later go on to join the Navy when he was older and fought in World War 2. Concepts took all those factual key points and applied a nautical theme to their version of the New Balance 999. The materials that were used for the Kennedy’s were premium suede, nylon, and mesh. The toe wrap, mid panel, and top of the tongue on the sneaker were done in a rich grey suede. On the toe cap and heel wrap we see that a white mesh was used. The use of blue ripstop nylon around the heel aids in creating contrast on the upper. The liner featured a patterned liner, as well Concepts also made some nautical flags on the tongue as well a detachable flag that originally hung on the top lace hole. Along with the great design, if you were lucky enough to own a pair you had the option of three lace choices to switch up the look anytime.

Concepts x New Balance 999 “The Kennedy” uploaded by Rugger

Concepts x New Balance 999 “The Kennedy” uploaded by Rugger

The New Balance x Concepts “Kennedy” was a huge success and the demand for them was huge. Seems as those lucky to get a pair hold onto them and others are still working hard to get a pair for themselves. Great design, great inspiration, great “concept”, the Kennedy 999 is another feather on the cap of solid Concept’s sneaker designs.

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