In 2011, the sounds of Swizz Beats started to echo through the hall of
the Reebok Classics building proclaiming that the brand was back and
here to stay. Though the presence of Swizz did bring the brand a lot
more buzz and created a deeper connection with the sneaker community,
the brand was always here and making some noise.
Reebok x Sneakerology 101 Reverse Jam uploaded by Elliott.Curtis
Case and point, the Reebok x Sneakerology 101 Reverse Jam from 2009.
Limited to only 101 pairs, the release fits pretty firmly on the limited release scale, and that doesn’t even take into account that they were only released at Carnegie Mellon University. Drawing inspiration from the classroom environment, the Reverse Jam featured a slate nubuck upper made to look like a chalk board, a yellow logo inspired by chalk, and a black felt tongue that takes its inspiration from a chalk board eraser. Additional details include the Carnegie Mellon school colors on the outsole, the laces, and the speckled heel. Those with a keen eye will also notice that the insole of the Reverse Jam features a plaid insole, a tribute to the school founder Andrew Carnegie’s Scottish Heritage.
Sneakerology 101 was launched at Pittsburgh, Pensylvania’s Carnegie Mellon University in Spring of 2009 and deals with the sneaker culture as a whole from designs and impact of the culture in the 1970, to the impact of pop culture, to influence of the sneaker culture today. Capping off this collaboration, proceeds from the shoe’s sale went toward the benefit of the Hill House Association, a non-profit organization that supports local education-based youth programs. The Reebok x Sneakerology 101 Reverse Jam originally went of sale for on April 15th, 2009 to coincide with the class