Before Rick and Ro made it to the big time with their new reality show, Detroit Rubber on Youtube, the duo has been making their way as the owners of Burn Rubber in Detroit. Starting out 2012, the duo put together a two-part collaboration with New Balance on the MT580. Labeled as the “Workforce” pack, the duo looked to highlight the people of Detroit and the two work forces that drive the city.
Burn Rubber x New Balance MT580 “Blue Collar” uploaded by React149
Starting with grey suede uppers, the MT580s are highlighted with black suede at the toe that gives the models a distinct contrast the echoes the sentiment of the city of Detroit. The first model to drop was the “Blue Collar”. It featured an orange outsole and laces, an obvious nod to those who work the streets of Detroit and wear those orange vests and hats for protection. The second pair, the “White Collar” downplays the bright colors and instead goes with a clear outsole and black laces; a nod to the black ties worn in the more corporate setting.
Burn Rubber x New Balance MT580 “White Collar” uploaded by ThreeGeees
Being from Detroit, it was important for Rick and Ro to tell the story of their city. As they put it, “When the Auto industry went through its toughest time our family and friends were affected heavily by the down turn. After witnessing the resiliency of the community around us we decided to do this project to pay homage to them. This is our way of showing that we notice and appreciate what these men and women have done four our country.” It is this type of storytelling with colors and design that captures the imagination of #sneakerholics and make a sneaker a little more than just footwear. It represents a moment in time that expresses the essence of the people around it. Big shout out to Burn Rubber for thinking outside of the box.