One of the premier trade shows of the year is Bread & Butter Berlin. Generally held in the middle of the year, BBB always has the attention of the sneaker community as many upcoming releases and samples are present at the event. During the show a number of brand will create special apparel and footwear to be released during the tradeshow. Different brands have worked with BBB to create special kicks and in 2011 during the 10th anniversary, adidas Originals were called upon. Not surprising to most, as adidas has been a partner and exhibitor at BBB since the beginning.
adidas Originals x Bread & Butter Berlin Decade Hi uploaded by Asphalttorpedo
For the special 10th anniversary the iconic Decade Hi was the chosen model. The limited edition sneaker was created in familiar Berlin colors, white and red in an all leather build. Special branding is seen in with the addition of the BBB logo and an X representing the 10-year anniversary added onto the ankle. A special hangtag was created with the historic date and the inscription “ONE DECADE from adidas WITH LOVE” went along with the sneakers.
Finished off with special BBB x adidas Originals insoles, the look sold well, not only at the trade show but also at the limited number of stores that were allowed to sell these. Limited to 500 pairs released these are in a long line of great designed sneakers released at Bread & Butter Berlin. We can’t wait to see what this year has in store.