Video: Introducing adidas Primeknit

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Check out this brilliant new video introducing the adidas Primeknit. Give yourself a bonus point if you can identify the familiar voice on the narration. We are in love with the dope tapestries created for this excellent piece of creative work. Check out the full post for more images.

“Knitting. Who knew old technology could be the key to future footwear?

adidas’s latest video for adizero Primeknit takes a lighthearted look at the clever machinery used to create the shoe, proving that knitting isn’t just for old ladies.”

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“We see the same machine knit an illustrated story of evil robots, laser pterodactyls and the ultimate lightweight and sustainable shoe, the adizero Primeknit. The result is an impressive 2-metre long knitted tapestry.”

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Illustrated by London-based artist Damien Weighill.”

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Check out the 4 brand new colourways dropping below. Just 2000 of each colourway are to be released globally. 

Primeknit_black Primeknit_yellow Primeknit_green Primeknit_blue

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