Although he was seen rocking a pair of Air Jordan 3’s to help with the opening of the 2012 Summer Olympics in London, UK rapper Dizzee Rascal’s sneaker obsession has long been influenced by trainers, aka runners. In 2009, to help launch his fourth studio album, Dizzee was given the opportunity to work with Nike to create his own version of the iconic Air Max 90. The inspiration was obvious; the album Tongue N’ Cheek would be the theme for the sneaker.
Dizzee Rascal x Nike Air Max 90 “Tongue & Cheek” uploaded by Kish Kash
To add a helping hand with the creation of the “Tongue & Cheek” Air Max 90, frequent Nike collaborator and artist, Ben Drury, was called upon. Not a surprise, as Drury and Dizzee had a prior relationship with the graphic artist’s work seen on previous album’s art. All the stops were pulled for the sneaker with a limited and premium build. The main features of the sneaker design are the pink tongues with the album title embroidered on. The tongues offset with the body of the sneaker, which was created from a combination of premium leather and suede in a unique cream color. The attention to detail continues in the form of perforated toeboxes, Dizzee’s silhouette on the 3M heel and even the special 3M accented laces. To finish it all off a special translucent outsole was used with his label Dirtee Stank Records logo featured.
Released in limited numbers, exclusively in London, this Nike Air Max 90 is a must have for any Dizzee Rascal fan.