The pop-up shop is a way for brands to collaborate and create unique products sometimes out of their comfort zone. In 2008, Parisian shop colette traveled across the ocean to team up with Gap for a special pop-up that would last for only one month in New York City. One of the special items made exclusively for the store is this Converse Chuck Taylor All-Star that was produced under the (RED) campaign.
colette x Gap x Converse Chuck Taylor All Star uploaded by Peter Semple
To help with the task of the sneaker design the specialists of Kuntzel+Deygas, whom helped design the pop-up store to begin with, worked colette and GAP to create the finished product seen here. The black and yellow theme was inspired from the many caution signs seen in the Big Apple. Added in between some of the yellow stripes were small eyeballs for a unique touch. The classic white midsole and rubber toecap combination was left intact while a single (RED) eyelet finishes off the design. The rare sneakers were very limited with a portion of each purchase donated to the (RED) campaign.
Are these limited edition Converse a part of your collection or wish list?