2006 was an important year for the Air Max lineup as it was the first year that the full-length un-caged air unit was featured on the signature runner. To help commemorate the special feat of Air technology, Nike had a large numbers of special packs created that year featuring a number of Air Max favorites in a variety of builds. The “Air-U-Breathe” artist pack consisted of an Air Stab designed from Hitomi Yokoyama, the new Air Max 360 (2006) from Kevin Lyons and seen here, the Air Max 1 from Ben Drury.
Ben Drury x Nike Air Max 1 “Hold Tight” uploaded by airon0828
Listed as a premium sneaker Drury was inspired by radio waves in his hometown of London. Key features of the design included removing the rear logo to add the waves, real 3M on the mudguard and tongue. which had “Hold Tight” stitched onto them and premium perforated leather on the toebox and ankle.
“Inspired by the pirate radio scene in London. The shouts are instantly recognizable to the pirate aficionado. ‘hold tight!’, barked out as if on a fairground ride, instruct and assure the silent listeners and live callers, who soak up London’s unique listening experience. The signal is strong, quality assurance filters through the airwaves, into the consciousness of the capital : hold tight”
A simple take to the classic model but one that is highly sought after. The Ben Drury Air Max 1 released in conjunction with the pack included Nike windbreakers featuring the same radio wave graphics and “Hold Tight” phrased attached to the chest.
One of the more memorable Air Max releases from 2006, where does this design rank against other Air Max 1’s?