Sneaker Spotlight: Air Jordan 4 “Fire Red”

Michael Jordan defending Magic Johnson pic courtesy of SneakerFiles.

Michael Jordan is the reason for many #sneakerholics’ obsession with sneakers. While we all have a different sneaker that was “the one” that started it for us, there are a handful of shoes that were undeniably iconic in nature, so much so, that even non-sneaker enthusiasts will remember them. One of those legendary sneakers is the Air Jordan 4 in white, black and “Fire Red” that Michael Jordan wore at Chicago Bulls home games in 1989. The memories of this sneaker are fueled by one of MJ’s best performing seasons on the court and unforgettable commercials from Nike.

Original Fire Red Nike Air Jordan 4 uploaded by Sneakerqueen

Original Fire Red Nike Air Jordan 4 uploaded by Sneakerqueen

In 2006, sneaker enthusiasts finally had the chance to get a retro version of the classic Chicago Bulls inspired “Fire Red” colorway. Although the Jumpman logo had replaced the Nike Air label on the heel, the 2006 release did feature its own unique branding. On the outside of the lower heel area of the shoe, the image of Mars Blackmon, stood out boldly against the white upper. Mars Blackmon, the character portrayed by Spike Lee, had become synonymous with Nike Air Jordans through a collection of unforgettable commercials.

This weekend, sneaker enthusiasts around the world will get another chance to pick up one of the most popular and recognizable colorways to ever be released as Jordan Brand releases the 2012 version of the Fire Red Jordan 4. Will you be adding this year’s release to your collection?

Jordan Retro 4 Mars Blackmon uploaded by Moseley

Jordan Retro 4 Mars Blackmon uploaded by Moseley

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