Marshall Mathers, better known as his stage name Eminem, celebrates his birthday today, October 17th. The Detroit rapper, record producer, songwriter, and actor, has had an influence on worldwide culture since he made his way into hip-hop with the debut of his album the Slim Shady LP in 1999. With the ability to transition his verses from fun and happy on one song, to angry and filled with rage on the next, the rapper’s many different alter egos have all personified the man as a whole. His ability to use speak about a variety of subjects is what not only made him popular with the masses but also a target as well. His skillful lyrics have also made him a cultural influencer and it certainly doesn’t hurt when you have someone like Dr. Dre backing you up.
His Slim Shady alter ego was the inspiration behind the name of his record label, Shady Records, which he started with his manager Paul Rosenberg. Over a decade of rapping, producing, and acting, Eminem has built strong relationships with a variety of companies, including a few sneaker brands. These partnerships have resulted in a variety of special sneakers created over the years.
One of the most popular shoes that Eminem had a hand in creating was the Air Burst from 2003 as part of Nike’s Charity and Artist Series. Other familiar names and shoes from that series included Pharrell’s Dunk High, Espo’s Clear Air Force II and Stash’s Air Classic BW. Eminem’s Air Burst featured highlights like the Air Slim Shady tag on the tongue, E logo on the insole and translucent outsole.
The long partnership with Nike has created a variety of other sneakers like a handful of Air Maxes not only for the artist but for his group, D12, as well. His work with Jordan Brand has resulted in the artist having some of his own Air Jordan shoes created. The most notable being a special Air Jordan IV (4) created for the release of his Encore album. With supposedly only 50 created for friends and family, it is one of the most sought after sneakers in the world and one that is currently missing from the Sneakerpedia wiki.
Along with Nike and Jordan, Eminem and Shady Records have more recently teamed up with Converse for special Bad Meets Evil Chuck Taylors as well as with Vans for special Shady Records Slip-On. A true icon in entertainment, as well as an obvious #sneakerholic, we can’t wait to see what sneakers are up next for Eminem.