25 years ago today, Spike Lee’s first feature length movie, She’s Gotta Have It, was released for the world to see. This film was the start of a long and successful career for Spike. Starting out with a small budget, Lee was the writer, producer and director of the acclaimed film. The film also stretched Lee’s acting legs as he played the Micheal Jordan loving character, Mars Blackmon. The film was the first, but certainly not the last, time we set our eyes on the Blackmon’s signature black frames, large chain and affection towards Air Jordans.
The energetic, Brooklyn-born character, not only stole scenes wearing his Air Jordan 1’s, but caught the eye of marketing executives at Nike. They wanted to not only see Blackmon in advertisements with Michael Jordan but have Lee help direct the commercials as well.
Seen in ads for the Air Jordan III, IV, V and many more, Spike Lee and Mars Blackmon have had a long history with Jordan Brand. So much history in fact that the hybrid shoe the Jordan Spizike was created, along with a Air Jordan IV (4) Retro, with Mars Blakmon’s face added onto the heel.
These days we are more use to seeing Spike Lee on the sidelines of New York Knicks games wearing a pair of fresh Air Jordans, all while heckling the players. But even though Blake Griffin does a great impersonation, will never forget the original alter-ego of Spike Lee and patiently look forward to his return.